SMARTER FOOD CHOICES
It is our vision to be proactive in the fight against obesity in Ireland. Did you know Ireland is on track to be the most obese nation in Europe by 2030? Enlitened provides services which gives businesses the information consumers are now coming to expect to see at the point of sale. We aim to support small and medium sized business which in turn will enable the SME’s play an important role in Irelands national strategy to combat obesity. Enlitened also hopes to educate businesses around portion sizes, and the effect this is having on their consumers.
CURRENT STATE OF THE NATION
The Irish Department of Health found 60% of the Irish public are overweight or obese. The World Health Organisation forecast Ireland is on track to be the most obese country in Europe by 2030 if current trends continue. Obesity can lead to a number of preventable chronic diseases including Type 2 Diabetes, Coronary Heart Disease, and Cancer- to name a few. The annual cost of obesity in Ireland amounts to 1.13billion. It is our aim to help food businesses play an important role in Irelands national strategy to combat obesity
It’s what consumers want!
“Display Calories on Menus”
A recent study published by the FSAI ‘Calories on Menus Ireland‘ revealed an overwhelming demand by consumers (96%) for calorie menu labelling in all or some food outlets, with 89% saying calories should be displayed beside the price of the food and drink item menus. Displaying calories will put food businesses at a distinct advantage over competitors, and will be seen as ‘doing the right thing’.
Where Ireland stands on calorie posting
The Minister for Health Simon Harris announced in March that calories on menus will become mandatory by the end of 2019. The Government are currently writing this legislation.
Ireland will be joining many parts of the world such as states in USA, and Australia, where it is currently mandatory to post calories for food businesses.The UK also plan to follow suit.